Free Marketing Resource

Ever short of advertising dollar, we all are, maybe except a few really big fish. Most of us strugglin to pay for good advertising and hate when it does not work. The internet boom has changed quiet a few thing like how the marketing goes. The usual TV dominace has continued at this point but internet advertising is starting to challenge the established practice. Word of mouth applies heavy in the virtural world as in the real world. If you have a good service or product, it will snowball itself very quickly. Hotmail is a very good example of power of word of mouth. There are also a major difference for internet, this is there is no boundary of sell, you can located in Russia and sell into USA. What happen on this side of earth, can affect the other side in a blink of eye. The internet has redefined what market means, it is global, no longer regional.

Ok enough rumbling, sufficient to say internet marketing is different and just as important in the "real" world. Everybody knows, marketing cost money, so how to use least money and achieve best return is the common goal. There are resouces and methods that are unique to this virtual world which can be used to good effect. There exists some excellent free marketing resource, just waiting to be used.

Search engine is a good example of this, if you do it right, you can bring in literally millions of hit and the much desired customers. A lot of search engine now has a listing fee or like goto.com has bidding for the position. However most of major search engine's main service is still free and you can use that to the best of advantages. However in order to listed in a search engine, you have to do search engine submission first, so search engine can index your pages. Manual submissions take a lot time, so programs like Dynamic Submission 2000 can be extremly useful in this area, it automates the submission to 1000+ search engine and also have tools like meta tag generator and such to help you to improve the web ranking. This enable you to save hundreds of valuable hours and able to forcus on other tasks.

Another much talked about, however rarely used properly free marketing resource, is email. Most of people tend to think sending email to millions of addresses will generate them sales. That is not correct, this just constitutes as spam and does not help you at all. Try to use opt-in email and personized it, this will enhace your chance of getting a sale. Say you spammed 1 million email and got 5 sales and send 1000 opt-in email and got 10 sales, you can tell me which one you are better off. Send email to people want it or interest in the related area, you can reduce spam and increase effectiveness of the email. This at same time builds trust with client and in virtual world trust is a very valuable commdities indeed. So don't spam and use targeted email, and you will be surprised how good the responses are.

These two tools complements each other, as email marketing can increase your site popularity and thus gain a better ranking in search engine. A better position in the search engine means more traffic and this implies more email and resulting in the need for sophiscated email tools. Online business builds relationships with customer by using email and newsletter. Usually it takes up to 6 to 7 views of products before a customer is committed to the buying. Thus the importance of email is showed, not only in directing marketing also in after sale communications.

Getting the traffic and interaction with the customer is probably going to be the most important things a online bussiness needs to look for.

Two highly recommanded tools are Dynamic Submission 2000 and Dynamic Opt-in Emailer. Dynamic Submission 2000, does an excellent job of submit web site to search engines, and also optimize and rank URL. Dynamic Opt-in emailer is your ideal direct email tool, which can personized the email and also packed with powerful mailing list management features.

To download trial version of either program please click here.